Punjab National Bank Clerk Exam 2010 Paper
Marketing and Computer Knowledge
(Exam Held on: 4-4-2010)
1. Four of the following five are alike in a certain way and so form a group.
Which is the one that does not belong to the group ?
1. Marketing function includes—
(A) Designing new products
(B) Advertisements
(C) Publicity
(D) After sales service
(E) All of these
2. Lead generation can be resorted to
by browsing—
(A) Telephone directories
(B) Yellow pages
(C) Internet sites
(D) List of existing customers
(E) All of these
3. Effective selling skills depend on—
(A) Effective lead generation
(B) Sales Call Planning
(C) Territory Allocation
(D) Effective communication skills
(E) All of these
4. Market Information means—
(A) Knowledge level of marketing staff
(B) Information about marketing staff
(C) Information regarding Share market
(D) Knowledge of related markets
(E) All of these
5. Marketing channels mean—
(A) Delivery period
(B) Delivery time
(C) Delivery outlets
(D) Delivery place
(E) All of these
6. ‘Buyer Resistance’ means—
(A) Buyer’s interest in the product being sold
(B) Buyer fighting with the seller
(C) Buyer’s hesitation in buying the product
(D) Buyer becoming a seller
(E) Buyer buying the product
7. Marketing is the function of—
(A) Sales persons
(B) Production Department
(C) Planning Department
(D) Team leaders
(E) A collective function of all staff
8. A DSA means—
(A) Direct Service Agency
(B) Direct Selling Agent
(C) Double Selling Agent
(D) Distribution Agency
(E) None of these
9. Service Marketing is resorted to in—
(A) All manufacturing companies
(B) All production houses
(C) Export units
(D) Insurance companies and banks
(E) All of these
10. Marketing is—
(A) A skilled person’s job
(B) A one day function
(C) A one time act
(D) Required only when a new product is launched
(E) None of these
11. Market share refers to—
(A) Share market prices
(B) Price fluctuation in the market
(C) Share issue floated by the company
(D) Share of wallet
(E) Share of business of the company as compared to peers
12. Service Marketing is the same as—
(A) Internet marketing
(B) Telemarketing
(C) Internal Marketing
(D) Relationship Marketing
(E) All of these
13. Current Accounts can be freely opened by ………… Find the incorrect answer.
(A) All NRIs
(B) All businessmen
(C) Government departments
(D) Firms and Companies
(E) HUFs
14. Buyer Resistance can be overcome by—
(A) Cordial relation between buyer and
seller
(B) Good negotiation
(C) Persuasive communication
(D) Good after sales service
(E) All of these
15. Cross-selling is useful for canvassing—
(A) Current Accounts
(B) Fixed Deposit Accounts
(C) Student loans
(D) Car loans
(E) All of these
16. Market segmentation helps to
determine—
(A) Target groups
(B) Sale price
(C) Profit levels
(D) Product life cycle
(E) All of these
17. The target group for Car loans is—
(A) Auto manufacturing companies
(B) Car dealers
(C) Taxi drivers
(D) Car purchasers
(E) All of these
18. The best promotional tool in any marketing is—
(A) e-promotion
(B) Public Relations
(C) Viral marketing
(D) Word of mouth publicity
(E) Advertisements
19. Customisation results in—
(A) Customer exodus
(B) Customer retention
(C) Customer complaints
(D) All of these
(E) None of these
20. The target group for Education Loans is—
(A) All parents
(B) All Professors
(C) All Research Scholars
(D) All Tutorial Colleges
(E) All College Students
21. Find the correct sentence.
(A) Higher the price, higher are the sales
(B) More sales persons lead to more sales
(C) Mission statement is part of a Market Plan
(D) Better sales incentives means better performance
(E) All customers are profitable customers
22. Good marketing strategy envisages good and proper—
(A) Product development
(B) Promotion and Distribution
(C) Pricing
(D) Relationship management
(E) All of these
23. Savings Accounts can be opened by—
(A) All individuals fulfilling KYC norms
(B) All individuals earning more than Rs. 1,00,000 per annum
(C) All individuals above the age of 18
(D) All salaried persons only
(E) All students below the age of 18
24. Situation Analysis is useful for—
(A) SWOT Analysis
(B) Analysis of Sales person’s performances
(C) Analysis of capital markets
(D) All of these
(E) None of these
25. Information that comes from an external source and fed into computer software is called—
(A) Input
(B) Output
(C) Throughput
(D) Reports
(E) None of these
26. With a CD you can—
(A) Read
(B) Write
(C) Neither Read nor Write
(D) Both Read and Write
(E) None of these
27. Errors in a computer program are referred to as—
(A) bugs
(B) mistakes
(C) item overlooked
(D) blunders
(E) None of these
28. Which of the following are computers that can be carried around easily ?
(A) Laptops
(B) Supercomputers
(C) PCs
(D) Minicomputers
(E) None of these
29. What menu is selected to change font and style ?
(A) Tools
(B) File
(C) Format
(D) Edit
(E) None of these
30. Where is the disk put in a computer?
(A) In the hard drive
(B) In the disk drive
(C) Into the CPU
(D) In the modem
(E) None of these
31. A computer’s hard disk is—
(A) an arithmetic and logical unit
(B) computer software
(C) operating system
(D) computer hardware
(E) None of these
32. A compiler is used to translate a program written in—
(A) a low level language
(B) a high level language
(C) assembly language
(D) machine language
(E) None of these
33. In programming, you use the following keys—
(A) Arrow keys
(B) Function keys
(C) Alpha keys
(D) page up and Page Down keys
(E) None of these
34. Which keys enable the input of numbers quickly ?
(A) Function keys
(B) The numeric keypad
(C) Ctrl, shift and alt
(D) Arrow keys
(E) None of these
35. Files are organized by storing them in—
(A) tables
(B) databases
(C) folders
(D) graphs
(E) None of these
36. The secret code that restricts entry to some programs—
(A) entry-code
(B) passport
(C) password
(D) access-code
(E) None of these
37. Advertisements are not required in—
(A) Public Sector banks
(B) Private Sector banks
(C) Government concerns
(D) Profit making companies
(E) None of these
38. The most common method of entering text and numerical data into a computer system is through the use of a—
(A) plotter
(B) scanner
(C) printer
(D) keyboard
(E) None of these
39. Computer programs are also known as—
(A) operating systems
(B) documents
(C) peripherals
(D) applications
(E) None of these
40. A collection of unprocessed items is ………
(A) information
(B) data
(C) memory
(D) reports
(E) None of these
41. ……… is when the more powerhungry components, such as the monitor and the hard drive, are put in
idle.
(A) Hibernation
(B) Power down
(C) Standby mode
(D) The shutdown procedure
(E) None of these
42. ……… is the process of dividing the disk into tracks and sectors.
(A) Tracking
(B) Formatting
(C) Crashing
(D) Allotting
(E) None of these
43. A saved document is referred to as a ………
(A) file
(B) word
(C) folder
(D) project
(E) None of these
44. Which of the following is the largest unit of storage ?
(A) GB
(B) KB
(C) MB
(D) TB
(E) None of these
45. The operating system is the most common type of ……… software.
(A) communication
(B) application
(C) system
(D) word-processing
(E) None of these
46. A ……… is approximately one billion bytes.
(A) kilobyte
(B) bit
(C) gigabyte
(D) megabyte
(E) None of these
47. A scanner scans—
(A) Pictures
(B) Text
(C) Both Pictures and Text
(D) Neither Pictures nor Text
(E) None of these
48. Dumb terminals have terminals and—
(A) Mouse
(B) Speakers
(C) Keyboard
(D) Mouse or Speakers
(E) None of these
49. The portion of the CPU that coordinates the activities of all the other computer components is the—
(A) motherboard
(B) coordination board
(C) control unit
(D) arithmetic logic unit
(E) None of these
50. A repair for a known software bug, usually available at no charge on the Internet, is called a(n)—
(A) version
(B) patch
(C) tutorial
(D) FAQ
(E) None of these
Which is the one that does not belong to the group ?
1. Marketing function includes—
(A) Designing new products
(B) Advertisements
(C) Publicity
(D) After sales service
(E) All of these
2. Lead generation can be resorted to
by browsing—
(A) Telephone directories
(B) Yellow pages
(C) Internet sites
(D) List of existing customers
(E) All of these
3. Effective selling skills depend on—
(A) Effective lead generation
(B) Sales Call Planning
(C) Territory Allocation
(D) Effective communication skills
(E) All of these
4. Market Information means—
(A) Knowledge level of marketing staff
(B) Information about marketing staff
(C) Information regarding Share market
(D) Knowledge of related markets
(E) All of these
5. Marketing channels mean—
(A) Delivery period
(B) Delivery time
(C) Delivery outlets
(D) Delivery place
(E) All of these
6. ‘Buyer Resistance’ means—
(A) Buyer’s interest in the product being sold
(B) Buyer fighting with the seller
(C) Buyer’s hesitation in buying the product
(D) Buyer becoming a seller
(E) Buyer buying the product
7. Marketing is the function of—
(A) Sales persons
(B) Production Department
(C) Planning Department
(D) Team leaders
(E) A collective function of all staff
8. A DSA means—
(A) Direct Service Agency
(B) Direct Selling Agent
(C) Double Selling Agent
(D) Distribution Agency
(E) None of these
9. Service Marketing is resorted to in—
(A) All manufacturing companies
(B) All production houses
(C) Export units
(D) Insurance companies and banks
(E) All of these
10. Marketing is—
(A) A skilled person’s job
(B) A one day function
(C) A one time act
(D) Required only when a new product is launched
(E) None of these
11. Market share refers to—
(A) Share market prices
(B) Price fluctuation in the market
(C) Share issue floated by the company
(D) Share of wallet
(E) Share of business of the company as compared to peers
12. Service Marketing is the same as—
(A) Internet marketing
(B) Telemarketing
(C) Internal Marketing
(D) Relationship Marketing
(E) All of these
13. Current Accounts can be freely opened by ………… Find the incorrect answer.
(A) All NRIs
(B) All businessmen
(C) Government departments
(D) Firms and Companies
(E) HUFs
14. Buyer Resistance can be overcome by—
(A) Cordial relation between buyer and
seller
(B) Good negotiation
(C) Persuasive communication
(D) Good after sales service
(E) All of these
15. Cross-selling is useful for canvassing—
(A) Current Accounts
(B) Fixed Deposit Accounts
(C) Student loans
(D) Car loans
(E) All of these
16. Market segmentation helps to
determine—
(A) Target groups
(B) Sale price
(C) Profit levels
(D) Product life cycle
(E) All of these
17. The target group for Car loans is—
(A) Auto manufacturing companies
(B) Car dealers
(C) Taxi drivers
(D) Car purchasers
(E) All of these
18. The best promotional tool in any marketing is—
(A) e-promotion
(B) Public Relations
(C) Viral marketing
(D) Word of mouth publicity
(E) Advertisements
19. Customisation results in—
(A) Customer exodus
(B) Customer retention
(C) Customer complaints
(D) All of these
(E) None of these
20. The target group for Education Loans is—
(A) All parents
(B) All Professors
(C) All Research Scholars
(D) All Tutorial Colleges
(E) All College Students
21. Find the correct sentence.
(A) Higher the price, higher are the sales
(B) More sales persons lead to more sales
(C) Mission statement is part of a Market Plan
(D) Better sales incentives means better performance
(E) All customers are profitable customers
22. Good marketing strategy envisages good and proper—
(A) Product development
(B) Promotion and Distribution
(C) Pricing
(D) Relationship management
(E) All of these
23. Savings Accounts can be opened by—
(A) All individuals fulfilling KYC norms
(B) All individuals earning more than Rs. 1,00,000 per annum
(C) All individuals above the age of 18
(D) All salaried persons only
(E) All students below the age of 18
24. Situation Analysis is useful for—
(A) SWOT Analysis
(B) Analysis of Sales person’s performances
(C) Analysis of capital markets
(D) All of these
(E) None of these
25. Information that comes from an external source and fed into computer software is called—
(A) Input
(B) Output
(C) Throughput
(D) Reports
(E) None of these
26. With a CD you can—
(A) Read
(B) Write
(C) Neither Read nor Write
(D) Both Read and Write
(E) None of these
27. Errors in a computer program are referred to as—
(A) bugs
(B) mistakes
(C) item overlooked
(D) blunders
(E) None of these
28. Which of the following are computers that can be carried around easily ?
(A) Laptops
(B) Supercomputers
(C) PCs
(D) Minicomputers
(E) None of these
29. What menu is selected to change font and style ?
(A) Tools
(B) File
(C) Format
(D) Edit
(E) None of these
30. Where is the disk put in a computer?
(A) In the hard drive
(B) In the disk drive
(C) Into the CPU
(D) In the modem
(E) None of these
31. A computer’s hard disk is—
(A) an arithmetic and logical unit
(B) computer software
(C) operating system
(D) computer hardware
(E) None of these
32. A compiler is used to translate a program written in—
(A) a low level language
(B) a high level language
(C) assembly language
(D) machine language
(E) None of these
33. In programming, you use the following keys—
(A) Arrow keys
(B) Function keys
(C) Alpha keys
(D) page up and Page Down keys
(E) None of these
34. Which keys enable the input of numbers quickly ?
(A) Function keys
(B) The numeric keypad
(C) Ctrl, shift and alt
(D) Arrow keys
(E) None of these
35. Files are organized by storing them in—
(A) tables
(B) databases
(C) folders
(D) graphs
(E) None of these
36. The secret code that restricts entry to some programs—
(A) entry-code
(B) passport
(C) password
(D) access-code
(E) None of these
37. Advertisements are not required in—
(A) Public Sector banks
(B) Private Sector banks
(C) Government concerns
(D) Profit making companies
(E) None of these
38. The most common method of entering text and numerical data into a computer system is through the use of a—
(A) plotter
(B) scanner
(C) printer
(D) keyboard
(E) None of these
39. Computer programs are also known as—
(A) operating systems
(B) documents
(C) peripherals
(D) applications
(E) None of these
40. A collection of unprocessed items is ………
(A) information
(B) data
(C) memory
(D) reports
(E) None of these
41. ……… is when the more powerhungry components, such as the monitor and the hard drive, are put in
idle.
(A) Hibernation
(B) Power down
(C) Standby mode
(D) The shutdown procedure
(E) None of these
42. ……… is the process of dividing the disk into tracks and sectors.
(A) Tracking
(B) Formatting
(C) Crashing
(D) Allotting
(E) None of these
43. A saved document is referred to as a ………
(A) file
(B) word
(C) folder
(D) project
(E) None of these
44. Which of the following is the largest unit of storage ?
(A) GB
(B) KB
(C) MB
(D) TB
(E) None of these
45. The operating system is the most common type of ……… software.
(A) communication
(B) application
(C) system
(D) word-processing
(E) None of these
46. A ……… is approximately one billion bytes.
(A) kilobyte
(B) bit
(C) gigabyte
(D) megabyte
(E) None of these
47. A scanner scans—
(A) Pictures
(B) Text
(C) Both Pictures and Text
(D) Neither Pictures nor Text
(E) None of these
48. Dumb terminals have terminals and—
(A) Mouse
(B) Speakers
(C) Keyboard
(D) Mouse or Speakers
(E) None of these
49. The portion of the CPU that coordinates the activities of all the other computer components is the—
(A) motherboard
(B) coordination board
(C) control unit
(D) arithmetic logic unit
(E) None of these
50. A repair for a known software bug, usually available at no charge on the Internet, is called a(n)—
(A) version
(B) patch
(C) tutorial
(D) FAQ
(E) None of these
Punjab National Bank Clerk Exam 2010 Paper
Marketing and Computer Knowledge
(Exam Held on: 4-4-2010)
1. Four of the following five are alike in a certain way and so form a group.
Which is the one that does not belong to the group ?
1. Marketing function includes—
(A) Designing new products
(B) Advertisements
(C) Publicity
(D) After sales service
(E) All of these
2. Lead generation can be resorted to
by browsing—
(A) Telephone directories
(B) Yellow pages
(C) Internet sites
(D) List of existing customers
(E) All of these
3. Effective selling skills depend on—
(A) Effective lead generation
(B) Sales Call Planning
(C) Territory Allocation
(D) Effective communication skills
(E) All of these
4. Market Information means—
(A) Knowledge level of marketing staff
(B) Information about marketing staff
(C) Information regarding Share market
(D) Knowledge of related markets
(E) All of these
5. Marketing channels mean—
(A) Delivery period
(B) Delivery time
(C) Delivery outlets
(D) Delivery place
(E) All of these
6. ‘Buyer Resistance’ means—
(A) Buyer’s interest in the product being sold
(B) Buyer fighting with the seller
(C) Buyer’s hesitation in buying the product
(D) Buyer becoming a seller
(E) Buyer buying the product
7. Marketing is the function of—
(A) Sales persons
(B) Production Department
(C) Planning Department
(D) Team leaders
(E) A collective function of all staff
8. A DSA means—
(A) Direct Service Agency
(B) Direct Selling Agent
(C) Double Selling Agent
(D) Distribution Agency
(E) None of these
9. Service Marketing is resorted to in—
(A) All manufacturing companies
(B) All production houses
(C) Export units
(D) Insurance companies and banks
(E) All of these
10. Marketing is—
(A) A skilled person’s job
(B) A one day function
(C) A one time act
(D) Required only when a new product is launched
(E) None of these
11. Market share refers to—
(A) Share market prices
(B) Price fluctuation in the market
(C) Share issue floated by the company
(D) Share of wallet
(E) Share of business of the company as compared to peers
12. Service Marketing is the same as—
(A) Internet marketing
(B) Telemarketing
(C) Internal Marketing
(D) Relationship Marketing
(E) All of these
13. Current Accounts can be freely opened by ………… Find the incorrect answer.
(A) All NRIs
(B) All businessmen
(C) Government departments
(D) Firms and Companies
(E) HUFs
14. Buyer Resistance can be overcome by—
(A) Cordial relation between buyer and
seller
(B) Good negotiation
(C) Persuasive communication
(D) Good after sales service
(E) All of these
15. Cross-selling is useful for canvassing—
(A) Current Accounts
(B) Fixed Deposit Accounts
(C) Student loans
(D) Car loans
(E) All of these
16. Market segmentation helps to
determine—
(A) Target groups
(B) Sale price
(C) Profit levels
(D) Product life cycle
(E) All of these
17. The target group for Car loans is—
(A) Auto manufacturing companies
(B) Car dealers
(C) Taxi drivers
(D) Car purchasers
(E) All of these
18. The best promotional tool in any marketing is—
(A) e-promotion
(B) Public Relations
(C) Viral marketing
(D) Word of mouth publicity
(E) Advertisements
19. Customisation results in—
(A) Customer exodus
(B) Customer retention
(C) Customer complaints
(D) All of these
(E) None of these
20. The target group for Education Loans is—
(A) All parents
(B) All Professors
(C) All Research Scholars
(D) All Tutorial Colleges
(E) All College Students
21. Find the correct sentence.
(A) Higher the price, higher are the sales
(B) More sales persons lead to more sales
(C) Mission statement is part of a Market Plan
(D) Better sales incentives means better performance
(E) All customers are profitable customers
22. Good marketing strategy envisages good and proper—
(A) Product development
(B) Promotion and Distribution
(C) Pricing
(D) Relationship management
(E) All of these
23. Savings Accounts can be opened by—
(A) All individuals fulfilling KYC norms
(B) All individuals earning more than Rs. 1,00,000 per annum
(C) All individuals above the age of 18
(D) All salaried persons only
(E) All students below the age of 18
24. Situation Analysis is useful for—
(A) SWOT Analysis
(B) Analysis of Sales person’s performances
(C) Analysis of capital markets
(D) All of these
(E) None of these
25. Information that comes from an external source and fed into computer software is called—
(A) Input
(B) Output
(C) Throughput
(D) Reports
(E) None of these
26. With a CD you can—
(A) Read
(B) Write
(C) Neither Read nor Write
(D) Both Read and Write
(E) None of these
27. Errors in a computer program are referred to as—
(A) bugs
(B) mistakes
(C) item overlooked
(D) blunders
(E) None of these
28. Which of the following are computers that can be carried around easily ?
(A) Laptops
(B) Supercomputers
(C) PCs
(D) Minicomputers
(E) None of these
29. What menu is selected to change font and style ?
(A) Tools
(B) File
(C) Format
(D) Edit
(E) None of these
30. Where is the disk put in a computer?
(A) In the hard drive
(B) In the disk drive
(C) Into the CPU
(D) In the modem
(E) None of these
31. A computer’s hard disk is—
(A) an arithmetic and logical unit
(B) computer software
(C) operating system
(D) computer hardware
(E) None of these
32. A compiler is used to translate a program written in—
(A) a low level language
(B) a high level language
(C) assembly language
(D) machine language
(E) None of these
33. In programming, you use the following keys—
(A) Arrow keys
(B) Function keys
(C) Alpha keys
(D) page up and Page Down keys
(E) None of these
34. Which keys enable the input of numbers quickly ?
(A) Function keys
(B) The numeric keypad
(C) Ctrl, shift and alt
(D) Arrow keys
(E) None of these
35. Files are organized by storing them in—
(A) tables
(B) databases
(C) folders
(D) graphs
(E) None of these
36. The secret code that restricts entry to some programs—
(A) entry-code
(B) passport
(C) password
(D) access-code
(E) None of these
37. Advertisements are not required in—
(A) Public Sector banks
(B) Private Sector banks
(C) Government concerns
(D) Profit making companies
(E) None of these
38. The most common method of entering text and numerical data into a computer system is through the use of a—
(A) plotter
(B) scanner
(C) printer
(D) keyboard
(E) None of these
39. Computer programs are also known as—
(A) operating systems
(B) documents
(C) peripherals
(D) applications
(E) None of these
40. A collection of unprocessed items is ………
(A) information
(B) data
(C) memory
(D) reports
(E) None of these
41. ……… is when the more powerhungry components, such as the monitor and the hard drive, are put in
idle.
(A) Hibernation
(B) Power down
(C) Standby mode
(D) The shutdown procedure
(E) None of these
42. ……… is the process of dividing the disk into tracks and sectors.
(A) Tracking
(B) Formatting
(C) Crashing
(D) Allotting
(E) None of these
43. A saved document is referred to as a ………
(A) file
(B) word
(C) folder
(D) project
(E) None of these
44. Which of the following is the largest unit of storage ?
(A) GB
(B) KB
(C) MB
(D) TB
(E) None of these
45. The operating system is the most common type of ……… software.
(A) communication
(B) application
(C) system
(D) word-processing
(E) None of these
46. A ……… is approximately one billion bytes.
(A) kilobyte
(B) bit
(C) gigabyte
(D) megabyte
(E) None of these
47. A scanner scans—
(A) Pictures
(B) Text
(C) Both Pictures and Text
(D) Neither Pictures nor Text
(E) None of these
48. Dumb terminals have terminals and—
(A) Mouse
(B) Speakers
(C) Keyboard
(D) Mouse or Speakers
(E) None of these
49. The portion of the CPU that coordinates the activities of all the other computer components is the—
(A) motherboard
(B) coordination board
(C) control unit
(D) arithmetic logic unit
(E) None of these
50. A repair for a known software bug, usually available at no charge on the Internet, is called a(n)—
(A) version
(B) patch
(C) tutorial
(D) FAQ
(E) None of these
Which is the one that does not belong to the group ?
1. Marketing function includes—
(A) Designing new products
(B) Advertisements
(C) Publicity
(D) After sales service
(E) All of these
2. Lead generation can be resorted to
by browsing—
(A) Telephone directories
(B) Yellow pages
(C) Internet sites
(D) List of existing customers
(E) All of these
3. Effective selling skills depend on—
(A) Effective lead generation
(B) Sales Call Planning
(C) Territory Allocation
(D) Effective communication skills
(E) All of these
4. Market Information means—
(A) Knowledge level of marketing staff
(B) Information about marketing staff
(C) Information regarding Share market
(D) Knowledge of related markets
(E) All of these
5. Marketing channels mean—
(A) Delivery period
(B) Delivery time
(C) Delivery outlets
(D) Delivery place
(E) All of these
6. ‘Buyer Resistance’ means—
(A) Buyer’s interest in the product being sold
(B) Buyer fighting with the seller
(C) Buyer’s hesitation in buying the product
(D) Buyer becoming a seller
(E) Buyer buying the product
7. Marketing is the function of—
(A) Sales persons
(B) Production Department
(C) Planning Department
(D) Team leaders
(E) A collective function of all staff
8. A DSA means—
(A) Direct Service Agency
(B) Direct Selling Agent
(C) Double Selling Agent
(D) Distribution Agency
(E) None of these
9. Service Marketing is resorted to in—
(A) All manufacturing companies
(B) All production houses
(C) Export units
(D) Insurance companies and banks
(E) All of these
10. Marketing is—
(A) A skilled person’s job
(B) A one day function
(C) A one time act
(D) Required only when a new product is launched
(E) None of these
11. Market share refers to—
(A) Share market prices
(B) Price fluctuation in the market
(C) Share issue floated by the company
(D) Share of wallet
(E) Share of business of the company as compared to peers
12. Service Marketing is the same as—
(A) Internet marketing
(B) Telemarketing
(C) Internal Marketing
(D) Relationship Marketing
(E) All of these
13. Current Accounts can be freely opened by ………… Find the incorrect answer.
(A) All NRIs
(B) All businessmen
(C) Government departments
(D) Firms and Companies
(E) HUFs
14. Buyer Resistance can be overcome by—
(A) Cordial relation between buyer and
seller
(B) Good negotiation
(C) Persuasive communication
(D) Good after sales service
(E) All of these
15. Cross-selling is useful for canvassing—
(A) Current Accounts
(B) Fixed Deposit Accounts
(C) Student loans
(D) Car loans
(E) All of these
16. Market segmentation helps to
determine—
(A) Target groups
(B) Sale price
(C) Profit levels
(D) Product life cycle
(E) All of these
17. The target group for Car loans is—
(A) Auto manufacturing companies
(B) Car dealers
(C) Taxi drivers
(D) Car purchasers
(E) All of these
18. The best promotional tool in any marketing is—
(A) e-promotion
(B) Public Relations
(C) Viral marketing
(D) Word of mouth publicity
(E) Advertisements
19. Customisation results in—
(A) Customer exodus
(B) Customer retention
(C) Customer complaints
(D) All of these
(E) None of these
20. The target group for Education Loans is—
(A) All parents
(B) All Professors
(C) All Research Scholars
(D) All Tutorial Colleges
(E) All College Students
21. Find the correct sentence.
(A) Higher the price, higher are the sales
(B) More sales persons lead to more sales
(C) Mission statement is part of a Market Plan
(D) Better sales incentives means better performance
(E) All customers are profitable customers
22. Good marketing strategy envisages good and proper—
(A) Product development
(B) Promotion and Distribution
(C) Pricing
(D) Relationship management
(E) All of these
23. Savings Accounts can be opened by—
(A) All individuals fulfilling KYC norms
(B) All individuals earning more than Rs. 1,00,000 per annum
(C) All individuals above the age of 18
(D) All salaried persons only
(E) All students below the age of 18
24. Situation Analysis is useful for—
(A) SWOT Analysis
(B) Analysis of Sales person’s performances
(C) Analysis of capital markets
(D) All of these
(E) None of these
25. Information that comes from an external source and fed into computer software is called—
(A) Input
(B) Output
(C) Throughput
(D) Reports
(E) None of these
26. With a CD you can—
(A) Read
(B) Write
(C) Neither Read nor Write
(D) Both Read and Write
(E) None of these
27. Errors in a computer program are referred to as—
(A) bugs
(B) mistakes
(C) item overlooked
(D) blunders
(E) None of these
28. Which of the following are computers that can be carried around easily ?
(A) Laptops
(B) Supercomputers
(C) PCs
(D) Minicomputers
(E) None of these
29. What menu is selected to change font and style ?
(A) Tools
(B) File
(C) Format
(D) Edit
(E) None of these
30. Where is the disk put in a computer?
(A) In the hard drive
(B) In the disk drive
(C) Into the CPU
(D) In the modem
(E) None of these
31. A computer’s hard disk is—
(A) an arithmetic and logical unit
(B) computer software
(C) operating system
(D) computer hardware
(E) None of these
32. A compiler is used to translate a program written in—
(A) a low level language
(B) a high level language
(C) assembly language
(D) machine language
(E) None of these
33. In programming, you use the following keys—
(A) Arrow keys
(B) Function keys
(C) Alpha keys
(D) page up and Page Down keys
(E) None of these
34. Which keys enable the input of numbers quickly ?
(A) Function keys
(B) The numeric keypad
(C) Ctrl, shift and alt
(D) Arrow keys
(E) None of these
35. Files are organized by storing them in—
(A) tables
(B) databases
(C) folders
(D) graphs
(E) None of these
36. The secret code that restricts entry to some programs—
(A) entry-code
(B) passport
(C) password
(D) access-code
(E) None of these
37. Advertisements are not required in—
(A) Public Sector banks
(B) Private Sector banks
(C) Government concerns
(D) Profit making companies
(E) None of these
38. The most common method of entering text and numerical data into a computer system is through the use of a—
(A) plotter
(B) scanner
(C) printer
(D) keyboard
(E) None of these
39. Computer programs are also known as—
(A) operating systems
(B) documents
(C) peripherals
(D) applications
(E) None of these
40. A collection of unprocessed items is ………
(A) information
(B) data
(C) memory
(D) reports
(E) None of these
41. ……… is when the more powerhungry components, such as the monitor and the hard drive, are put in
idle.
(A) Hibernation
(B) Power down
(C) Standby mode
(D) The shutdown procedure
(E) None of these
42. ……… is the process of dividing the disk into tracks and sectors.
(A) Tracking
(B) Formatting
(C) Crashing
(D) Allotting
(E) None of these
43. A saved document is referred to as a ………
(A) file
(B) word
(C) folder
(D) project
(E) None of these
44. Which of the following is the largest unit of storage ?
(A) GB
(B) KB
(C) MB
(D) TB
(E) None of these
45. The operating system is the most common type of ……… software.
(A) communication
(B) application
(C) system
(D) word-processing
(E) None of these
46. A ……… is approximately one billion bytes.
(A) kilobyte
(B) bit
(C) gigabyte
(D) megabyte
(E) None of these
47. A scanner scans—
(A) Pictures
(B) Text
(C) Both Pictures and Text
(D) Neither Pictures nor Text
(E) None of these
48. Dumb terminals have terminals and—
(A) Mouse
(B) Speakers
(C) Keyboard
(D) Mouse or Speakers
(E) None of these
49. The portion of the CPU that coordinates the activities of all the other computer components is the—
(A) motherboard
(B) coordination board
(C) control unit
(D) arithmetic logic unit
(E) None of these
50. A repair for a known software bug, usually available at no charge on the Internet, is called a(n)—
(A) version
(B) patch
(C) tutorial
(D) FAQ
(E) None of these
1 comments:
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